About Lure

About Lure

noun UK ​/lʊər / US ​/lʊr /

The quality or power that something or someone has that makes it, him, or her attractive:

the lure of fame / power / money / beauty

About Lure​

noun UK ​/lʊər / US ​/lʊr /

The quality or power that something or someone has that makes it, him, or her attractive:

the lure of fame / power / money / beauty

Welcome To Lure

Lure sets the benchmark in cosmetic artistry by perfecting and innovating the art of microblading and the latest variations of cosmetic tattoo.

To deliver excellence we strive for perfection in every aspect of our business. This means seeking out the most technically talented make-up artists and beauty therapists in the industry. It means taking our technicians through hundreds of hours of practice before testing them under the most challenging training and certification process in the world. It means ensuring we understand each client’s unique needs and working with the client to plan and execute results that look amazing. It means delivering an unparalleled level of service and client care. It means ensuring the client understands the proper after care regime to maximise the results of their treatment.

If we get these things right, we will deliver perfection to every client we have the privilege of treating.

Meet The Team

Aleishia Edwards

Aleishia has been in the hair and beauty industry for 18 years and is the current Director of Lure and Course Coordinator for the PMU Academy New Zealand.
A brow technician specializing in waxing & tinting, and all aspects of semi-permanent make-up.

Qualifications:

  • Qualified lash technician
  • Smashbox make up artist
  • Certified under Australian standards SHBBSKS003 Design and provide cosmetic tattooing
  • Deluxe Brows Certified
  • PMU Academy New Zealand certified Master Educator

KeTiesha Kitto

KeTiesha is a qualified beauty and spa therapist of 9 years working as an expert PMU technician and Master Educator for the past 4 years.

Qualifications:

  • Certified Makeup artist and special effects make up artistry
  • CIBTAC international diploma in aesthetic treatments
  • CIDESCO international diploma
  • PMU Academy New Zealand certified Master Educator

Before / After

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