Welcome to the home of Lure



Looking for the premiere experience in beauty… you’ve come to the right place!

Lure has built a reputation as the industry experts in PMU artistry having treated some of the most beautiful actresses, news readers, fitness models, and entertainment personalities in New Zealand.

Lure understands that everyone’s face is different, and tailors each PMU experience to ensure your own unique facial features are enhanced perfectly just for you!

To understand what makes Lure so special, check out the consistently amazing results on our Instagram page @lureprofessional and compare it with others in the industry – you may just see a face or 2 you recognize!

Remember, this is your face, so don’t compromise on quality!

The Lure Ethos


At Lure we are passionate about delivering perfection for every client. Lure cosmetic artists are hand selected from the MUA and beauty therapy industries, extensively trained and then certified. Unlike others claiming to specialise in permanent makeup (PMU), Lure technicians have the widest range of skills and techniques in the industry to ensure they deliver perfection to every client.

More about Lure

In the end you only regret the things you didn’t do…

Go and see the brow expert.




Follow @lureprofessional on Instagram to keep up with our latest work and see who else has joined the #LureBrowClub



I’m in my 60s and had heard about semi-permanent make up but was nervous about trying it. I did significant research about companies that offer the treatment in New Zealand and Lure caught my eye as it was clear their emphasis is on delivering a perfect result. Before we started, my brow technician Aleishia explained the whole process and really put me at ease. I am so thrilled with the results and I would highly recommend Lure to any ladies wanting to experience A+ service with exceptional personal results.
Kathy, Hamilton
I work in the beauty industry and chose Lure for the reassurance of knowing their artists are the most highly trained in the business. I went to Lure to enhance my brows and I was blown away with the results.
Hayley, Hastings
I own my own hair and beauty salon and know that customer service and client satisfaction are keys to success. Lure exceeded my expectations with professional and friendly consultations, outstanding knowledge of microblading, and their passion to make sure I was 100% satisfied with the results… which I totally was!
Laura, Havelock North
Lure were fantastic to deal with from the first contact right through to finishing my consultation. I had previously been treated by another microblading company and was less than impressed with the results. After one consultation with Lure, the results are now amazing and I’m so happy!
Dana, Auckland

Spaces with Lure’s industry leading artists are filling fast. Book today to secure your appointment.